Having a website design is an important part of your marketing presence….blah blah blah how many times have you read or heard that? Annoyingly its true but it will never stop the feeling of not wanting to be sold too so don’t fall for the sales pitch of ‘we can do this’ or ‘we can do that’ they’ll take your money and probably won’t deliver, the website design will look pretty but will fail to deliver results.
If you were given a short time to digest some content for lets say 5 minutes, you would probably prefer to see a website design looking beautiful verses something simple, its aesthetically pleasing on the eye but to build a better website first you must understand the importance of website design.
If you are a marketing manager or a business owner looking for a website design solution or you are thinking about redesigning your business website you first must ask yourself how do you want it to impact your audience and your business? Lets look into my 6 top reasons of why a website design for your business is important.
1 - First Impressions count.
The same with meeting someone in person for the first time, a potential customer lands on your website and it gives them the first impression of your business, in these first vital few seconds we want to make a positive impact on our audience, if your website is well….shit and looks unappealing or out of date and most importantly not mobile responsive this will immediately leave a negative impact and impression on your business and will result in the potential leaving the website and visiting a competitors page. You might as well not have a website at all, a good designed and laid-out website for your business helps keep your lead on your page to learn more about your business and take a call to action whether its a phone call, form fill out or live chat.
2 - It helps your Search Engine Optimisation.
Good design takes time and so does SEO, if I had a pound for every time someone has asked me ‘can you get me top of Google tomorrow’ I wouldn’t need to be designing and building websites anymore, the answer is YES I can get you on the top of a Google search tomorrow but you will need to have a really big marketing budget to spend on Google Ads but its possible of course.
For most though we don’t have a big marketing budget therefore good website design is essential, if you have a poor design and your on-page SEO fundamentals are not set up correctly or not at all you will be fighting a battle for visibility from the start. Having your site connected to Google Business is a start (this is free to set up be careful of agencies charging for this). Written content is also vital I recommend having a blog on your website talking in depth about your speciality.
The best way to ensure the best website design practices and subsequent search engine visibility is to work with a website design agency thats knows what they’re doing.
3 - Customer Service Impression.
I’ve talked about being nice and how to treat people in my last blog (massively important moral for me) people can and will judge how you may treat them by looking at how your website looks and feels, if we put a design together that ‘will do’ and don’t put 100% effort into it your audience will think you won’t put effort into helping them. Your website is like a customer service representative, if your website design is inviting, modern, clean and bright your audience will feel welcome, stock images or pixelated images can be spotted a mile off, invest in a photographer for images. Your website is the digital face of your business and a modern design is the equivalent to a friendly, nice face greeting your new visitors.
4 - Builds Trust
Potential clients simply don’t trust poorly designed websites, if you see a poor design and all the information is hard to find or looks old and outdated ask yourself ‘what do you do on a website like that?’ You simply click the back button and search for another business we have all done it. Think about if you’re spending a lot of money on a website buying gifts for a loved one if the website doesn’t convey trust with a secure SSL certificate (padlocked) they will find another one to fulfil their order.
A professional site that signals trust with your audience is important because it keeps visitors on your site longer and the longer the visitor remains on the site the more chance that visitor will turn into a business lead or even better a new customer/client.
5- Your competitors have great website designs
Your competitors have amazing website designs and if they don’t they soon will have, if you want to remain in competition and in the lead you need a beautiful created website design for your business, you need a website that stands out in every way from the competition and not just a free Wordpress template that everyone is using, most agencies are using free Wordpress templates for their clients and charging you a fortune for them.
A brilliantly well-designed website backed by a perfect strategy is the opportunity for your business to showcase your unique features, you can show your audience why they should choose your business over the others.
6 - Brand Consistency
Website designs are important because they help create brand consistency across your business, you need to have the same fonts, styles, and layouts across every page on your website and branding, If you have a different design on every page, this will make your site and brand look unprofessional.
Summary
Your website’s design plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that drives people to learn more about you and your business.
I can deliver a full-service digital customised website design, I know the importance of web design and can help you create a website you’ll love.
Please reach out with any questions.