Calculated Performance

Calculated Performance provides professional football provision which aims to impact & develop the complete athlete. All of the programs we offer are open to all ability levels.

Developing the Strategy

Calculated Performance have a very strong desire and vision, the strategy from the beginning was very clear, to stand out and be the best to reflect what they believe in, which is delivering outstanding training and provision. They have a big influences and big shoes they wish to follow therefore switching from a Squarespace template to a custom build website design was imperative.

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Defining the Brand

Calculated Performance is a re-brand from previously AJ 1-2-1 Football coaching. Heavily influenced from their favourite Italian football team the brand message was clear; Professionalism, clear cut, perfection, to deliver the best with flare.

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User Experience

We have taken the user-experience to a whole new level, the website for a new visitor or player will take them on a journey to discover what training they need/require, where they can access the training and what support they will receive, all in just a few clicks away, the navigation flows seamlessly. For a returning player the process is just a clean, quick and easy.

Highly recommend Forty3 Media, their professionalism and attention to detail was incredible. Nothing was ever too much to ask for when he was building our site. The whole process from start to finish was super easy, and with clear communication and deadlines, we always knew where we were up to! Couldn't be any happier with the site!

Jack Dunkerley
Managing Director

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